SurveySite.org was started in 2007 by Stephen Lopez. The goal of SurveySite.org is to share my knowledge about Market Research and the role that consumer plays in influencing products seen throughout retail sites worldwide. It is my intent to provide this information to you for FREE.

Everyday millions of goods and services are sold to consumers. A lot of time and energy is devoted to developing these products even before reach the stores. Producers first need to develop a product, then build prototypes, and finally test the product to make sure consumers will purchase the good or service.

This is where Market Research Companies, and ultimately YOU, come into the equation.

Simply Put:
Product + Market Research + YOU = Sellable Good or Service

Producers of goods and services rely on Market Research Companies to find out what consumers like and dislike about their products and then they make changes based on YOUR recommendations. In order to obtain input about a given good or service Market Research Companies implement a number of methods. These methods include focus groups, online surveys, telephone interviews, and even product testing.